MTPE deliverable · Marketing email, MT→IT post-editing

MTPE — Loopo marketing email

Fictional brand. Loopo does not exist. This page shows the format of a real deliverable — no third-party logos, no real data. Layout is our own; the craft is what you are buying.

1 · English source

Big news: you can now connect Loopo to over 2,000 apps. Build workflows in minutes, not weeks — and let the boring stuff run itself. Try it free for 14 days.

2 · Raw MT output

Grandi notizie: ora puoi connettere Loopo a oltre 2.000 app. Costruisci flussi di lavoro in minuti, non settimane — e lascia che le cose noiose si gestiscano da sole. Provalo gratis per 14 giorni.

3 · Post-edited version (untouched: ~63%)

Una novità grande: Loopo si connette ora a oltre 2.000 app. Flussi di lavoro in minuti, non settimane — e le cose noiose si gestiscono da sole. Provalo gratis per 14 giorni.

4 · Decision log

ChangeWhy
Grandi notizie → Una novità grande'Grandi notizie' is a calque of 'big news' and reads as translated headline-speak. 'Una novità grande' keeps the warmth with Italian syntax — adjective after noun, article included.
puoi connettere → si connetteImpersonal form for marketing claims: Italian B2B email prefers the product as subject ('Loopo si connette') over the user-ability frame ('puoi connettere'). Voice spec: Loopo does the work, the user enjoys it.
Costruisci flussi → Flussi di lavoro [elided]Dropping the imperative verb at the start of the second sentence creates punch: noun phrases stack benefits faster than imperatives in Italian promo rhythm.
lascia che... si gestiscano → si gestiscono'Lascia che' + subjunctive is correct but heavy; the indicative reflexive is lighter and matches the breezy register. Subjunctive mood is a register dial, not a grammar obligation.
Provalo gratis per 14 giorni → keptThe CTA was already right — 'Provalo gratis' is the set Italian SaaS trial formula. Keeping a good MT line is as much post-editing as changing a bad one.
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