App store deliverable · iOS App Store metadata

Spool: ore e fatture per team

2026-10-18 · EN annotations

Fictional brand. Spool does not exist. This page shows the format of a real deliverable — no third-party logos, no real data. Layout is our own; the craft is what you are buying.

1 · English source (App Store Connect fields)

Title: Spool: Time Tracking for Dev Teams (34/30)
Subtitle: Track billable hours offline (28/30)
Promo: Time tracking without the busywork: offline-first time capture, invoicing-ready reports, zero spreadsheets. Built for dev teams and consultancies.
Keywords: time tracker,timesheet,invoicing,harvest alternative,clock in,billable hours

2 · Italian metadata — every field inside the limits

Title: Spool: ore e fatture per team (29/30)
Subtitle: Rilevazione ore, anche offline (30/30)
Promo: Time tracking senza attrito: rilevazione ore offline-first, report pronti per la fattura, zero fogli di calcolo. Per team dev e consulenze. (139/170)
Keywords: controllo ore,rilevazione ore,time tracking,timesheet,fatturazione,timer,report ore (83/100)

3 · Description hook (first screenful)

Registra le ore con un tocco, anche senza connessione. Spool sincronizza quando torni online e trasforma i timesheet in report pronti per la fattura. Niente fogli, niente ricordi: solo il tempo dove serve.

4 · Screenshot captions (App Store, ≤ 60 characters)

Shot	EN	IT
1	One tap — even on a plane	Tocca e registra — anche in aereo
2	Reports ready for invoicing	Report pronti per la fattura
3	No spreadsheets. No lost hours.	Zero fogli. Zero ricordi persi.

Why it reads this way

Title: 34 → 29 characters

The English source title doesn't fit Apple's 30-character field — a literal translation was never an option. The Italian title leads with the search phrase ('ore') and the buyer ('team'), brand first for recognition.

'Time tracking' stays English

Italian developers say 'time tracking', not 'rilevazione del tempo'. We keep the English term in the keyword field (it's a real Italian query) and use native phrasing in the visible copy — ASO and readability both win.

Competitor names stripped from keywords

The source keyword field named a competitor tool. Apple rejects or downranks those, and they buy nothing. Replaced with real Italian search behavior: 'controllo ore', 'fatturazione'.

Keyword field: 83/100, on purpose

Stuffing to 100 with weak terms dilutes relevance. 83 characters of high-intent Italian queries beat 100 of filler — the margin is a feature, not waste.

Promo text is the live layer

The 170-character promo updates without an app release — the only metadata you can iterate. Written as a testable ad, not a translation: benefit first, audience named, no claims Apple would flag.

Want this for your product?

Send one file or one ASIN — we audit the current version and quote the rebuild.

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